1. Introduction
PetGroove ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service. Please read this policy carefully to understand our practices regarding your personal data.
2. Information We Collect
2.1 Information You Provide
- Account Information: Email address, password, and profile information
- Payment Information: Processed securely through Stripe. We do not store your full credit card details
- Content: Images and videos you upload, including pet photos and generated videos
- Communications: Information you provide when contacting our support team
2.2 Automatically Collected Information
- Usage Data: How you interact with our service, pages visited, features used
- Device Information: Browser type, device type, operating system, IP address
- Log Data: Server logs, error reports, and diagnostic information
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our service
- Process payments and manage subscriptions
- Generate videos using AI models
- Send you service-related notifications and updates
- Respond to your inquiries and provide customer support
- Monitor and analyze usage patterns to improve our service
- Detect, prevent, and address technical issues or security concerns
- Comply with legal obligations
4. How We Share Your Information
We do not sell your personal information. We may share your information only in the following circumstances:
4.1 Service Providers
We share information with trusted third-party service providers who help us operate our service, including:
- Stripe: Payment processing (see Stripe's privacy policy for details)
- Supabase: Database and authentication services
- Vercel: Hosting and infrastructure
4.2 Legal Requirements
We may disclose your information if required by law, court order, or government regulation, or to protect our rights, property, or safety, or that of our users or others.
4.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
5. Data Storage and Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes:
- Encryption of data in transit using SSL/TLS
- Secure storage of data in encrypted databases
- Regular security assessments and updates
- Access controls and authentication measures
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
6. Data Retention
We retain your information for as long as necessary to provide our service and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When you delete your account, we will delete or anonymize your personal information, except where we are required to retain it for legal purposes.
7. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information, including:
- Access: Request access to your personal information
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your personal information
- Portability: Request a copy of your data in a portable format
- Opt-out: Unsubscribe from marketing communications
To exercise these rights, please contact us at support@petgroove.app
8. Children's Privacy
Our service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your own. These countries may have different data protection laws than your country. By using our service, you consent to the transfer of your information to these countries.
10. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device.
10.1 Types of Cookies We Use
We use the following types of cookies:
- Essential Cookies: These cookies are necessary for the website to function and cannot be switched off. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.
- Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
- Marketing Cookies: These cookies are used to track visitors across websites to display relevant advertisements.
10.2 Analytics and Tracking Services
We use the following third-party analytics and tracking services:
Vercel Analytics
We use Vercel Analytics to understand how our website is used, including page views, user interactions, and performance metrics. This service collects anonymized usage data to help us improve our service.
Data collected: Page views, user interactions, device information, browser type, IP address (anonymized)
Privacy Policy: https://vercel.com/legal/privacy-policy
TikTok Pixel
We use TikTok Pixel to measure the effectiveness of our advertising campaigns, track conversions, and deliver personalized advertisements. TikTok Pixel uses cookies and similar technologies to track your activity across our website.
Data collected: Page views, clicks, conversions, device information, IP address, browser information, referral URLs
Privacy Policy: https://www.tiktok.com/legal/privacy-policy
Opt-out: You can opt out of TikTok's use of cookies and pixels by visiting TikTok's Cookie Policy and adjusting your privacy settings in your TikTok account.
Meta Pixel (Facebook Pixel)
We use Meta Pixel (formerly Facebook Pixel) to measure the effectiveness of our advertising campaigns, track conversions, create custom audiences for advertising, and deliver personalized advertisements on Facebook and Instagram.
Data collected: Page views, clicks, conversions, device information, IP address, browser information, referral URLs, hashed email addresses (when provided)
Privacy Policy: https://www.facebook.com/privacy/policy
Opt-out: You can opt out of Meta's use of cookies and pixels by visiting Facebook's Help Center or adjusting your ad preferences in your Facebook account settings.
Microsoft Clarity
We use Microsoft Clarity to analyze user behavior on our website, including heatmaps, session recordings, and user interactions. This helps us understand how users navigate our website and identify areas for improvement.
Data collected: Mouse movements, clicks, scrolling behavior, page views, device information, browser information, IP address (anonymized)
Privacy Policy: https://privacy.microsoft.com/privacystatement
Opt-out: You can opt out of Clarity tracking through the Digital Advertising Alliance (DAA) opt-out program, by enabling Global Privacy Control (GPC) in your browser, or by disabling cookies in your browser settings. For more information, visit Microsoft Clarity FAQ.
10.3 Managing Cookies
Most web browsers allow you to control cookies through their settings preferences. However, limiting cookies may impact your experience using our service. You can:
- Delete cookies that have already been set by adjusting your browser settings
- Block cookies from being set by adjusting your browser's privacy settings
- Use browser extensions or privacy tools to manage cookie preferences
- Opt out of specific third-party tracking services using the links provided above
Please note that blocking or deleting cookies may affect the functionality of our website and your ability to access certain features.
10.4 Do Not Track Signals
Some browsers incorporate a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Currently, there is no standard for how DNT signals should be interpreted. As a result, our website does not currently respond to DNT signals. We continue to monitor developments around DNT browser technology and the implementation of a standard.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.
12. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at support@petgroove.app